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Staging in Bedroom

Make Staging Your Best Friend

Gary Keller, Founder and Chairman of the board for Keller Williams Realty on Good Morning America: “Price gets you interest; Staging® it gets you offers.” Whether in a steady or a declining market, home staging has proven to be a powerful listing tool giving staged homes mass appeal and a distinct marketing advantage over non-staged homes. To date, 94.6% of staged homes sell on average in 33 days or less versus 196 days for non-staged homes. Click HERE for current statistics.
Staged homes:

Have faster sales times meaning less time on the market.
Often get better appraisal value.
Are often viewed as well cared for building inspectors.
Are viewed as well maintained by buyers.
Have mass market appeal.
Look more professional in print and internet marketing.
As a professional you understand that most buyers want homes in move-in-ready condition, but sometimes it’s a challenge to get your sellers to understand and make your recommended updates and repairs in a timely manner. As your partner, I can help manage those challenging clients, and help you establish long-term, mutually satisfying buyer-seller relationships.

I’m an Accredited Staging Professional (ASP). ASP is the benchmark designation of the entire home staging industry and the only designation   recognized by the National Association of Realtors. View my profile HERE.
Adding our staging services can be a great incentive to prospective clients and set you apart from other agents.
As a member of several local Realtor associations, I can help get the word out about the staged properties in my network, including SEARA,   NEWRA, Women Council of Realtors and BNI International.
We can help increase time in your schedule by closely working with your clients, walking them through the process and educating them on   exactly what needs to be done.
You can gain referral and repeat business as your sales records skyrocket.
We can assist your clients with any finishing touches and last minute pre-open house tasks.

By Susan J Smith, Home Stager
Decorating - Anyone can make a home look decorated. Staging is about marketing your home to your target buyer. In fact, personal taste has nothing to do with it. It's about making a great first impression that creates an emotional connection with buyers and helps them imagine themselves living there.

Just for high-end homes - Every home deserves its best chance at selling quickly and for top dollar whether a starter home or a mansion. Remember, you are competing with other homes within your price range!

Expensive - A Stager is creative and resourceful professional who can work with just about any budget. A stager can be hired to do the actual staging, or prepare a detailed staging plan that the homeowner can do themselves. Remember, the cost of staging is always less than a price reduction, and typically less than a mortgage payment.

A Last Resort effort - Timing is important. Ideally, you should stage your home before listing it to best capitalize on the early fresh traffic. Already listed and not yet sold? All is not lost...get your home staged, and then re-introduce it to the market. You will be amazed!

Something your Real Estate Agent should do - They have enough to do just marketing your home (yes, they do far more than most homeowners know!). A professional stager has specialized skills plus passion for creating that fantastic first impression that will appeal to your target buyer. After all, you wouldn't hire a roofer to do your plumbing, right?

Only for vacant homes - While critical for vacant homes, staging is equally as effective in occupied homes. How you live in your home is different than how you sell it. A stager can work with your existing belongings to bring out your home's best assets and appeal to buyers. Another perk - you will be a step ahead in packing for your move!

Intrusive - Yes, you can live comfortably in your staged home (even with kids)! Ok, it may be a little inconvenient, but not as inconvenient as not selling your home quickly. Remember, it's only temporary! And who knows, maybe your family will learn some good habits in the process!

Something you can easily do yourself - Tempting? Yes. Practical? No. It is just too difficult to see your home from a buyer's eye when you've been living in it (remember the forest for the trees quote?). It is not a matter of having great design taste; it is about showcasing the home sans your personal touches and belongings. Anyway, aren't you pretty busy getting ready for a move? If you really want to do it yourself, hire a stager to prepare a detailed plan for you to follow. You will be glad you did!

Major renovation - It's not like you see on TV. Not every home needs a brand new kitchen or a wall knocked down. While some painting or fixture upgrades may be recommended, typically the minor, inexpensive enhancements make the biggest difference.

Optional - unless, of course, you don't really want to sell fast and make more money. Your home is competing with other homes and new construction. O.K. is just not good enough when you're selling in a competitive market.

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